Project category: Commissions

Wordmark

We worked with Creative Director, Vicky Irwin and brand consultancy, Structure to develop a wordmark and social media icons, as part of the team leading the strategic rebrand of Mews – the hospitality system of the future.

Mews is designed to simplify and automate all operations for modern hoteliers and their guests. From the booking engine to check-out, from front desk to revenue management, every process is easier, faster and more connected.

Pivot

Cover and spread typography for Chicago Booth Review about pivoting as a business during a time of crisis.

Art Director: Nicole Dudka

Router

We were invited by Tendril to collaborate with their design team on a new film for AutoStore. Tendril were tasked with creating a film that visually captured AutoStore’s Router and its unique and powerful benefits. Using bright, engineered surfaces and consoles, their intent was to create an intimate and up-close perspective of the brand and user experience.

Our role was to use the pre-existing Router logo and transform it into a three dimensional artistic representation of the technology.

Creative Director: Chris Bahry
Director: Joey Recoskie
Art Director: Evaldas Cesnavicius
Executive Producer: Ivelle Jargalyn
Producer: Leah Wesolowski
Music + SD: Cypher Audio

Film designed, directed and produced by Tendril.

For a full credit list visit tendril.ca

07.20

Features opener for Future Science, Technology and Culture magazine, WIRED UK.

Smart Meters

We worked with AMV BBDO to develop a series of typographic designs expressing various types of energy.

The campaign for Smart Energy encourages both the public and businesses to install Smart Meters, which help to provide greener energy and reduce outgoings.

Fluent UI

Microsoft approached us to create an alternative typographic take on their Fluent UI logotype which uses their brand typeface Segoe. The idea was that our more expressive version would transform to become Segoe in its rested state. We built and modelled type that took the proportions of Segoe and elevated it, making it technical, physical and transformative. This served as the opener for an animated film introducing Fluent UI at the Microsoft Build 2020 conference.

Fluent UI is a collection of UX frameworks — a cross-platform, open-source approach that enables people to contribute and improve on the design-to-code system.

Direction + Animation: Vincent Schwenk & Vitaly Grossmann
Typography: Sawdust
Sound design: Zelig Sound
Art direction: Nando Costa

Coronavirus

Cover art for The Hollywood Reporter.

The unprecedented shutdown of movie theaters and entertainment production caused by the COVID-19 pandemic has upended Hollywood and there may never be a return to normal. The article takes an inside look at how the industry prepares to adapt.

Creative Director: Peter Cury

Creators Unite

Adidas invited us to take part in an explorative study utilising their brand mark, brand typefaces and also customised and uniquely made type.

The broad emphasis was on play & disruption, along with everything that goes in between. We were encouraged to manipulate, hack, customise, break, distort and combine to create expressive, playful compositions — this is a selection of our favourites.

Antimatter

Cover art for New Scientist. We’re here because it isn’t. We’re about to find out why.

Art Director: Kathryn Brazier

Make Yourself A Gift

Bespoke campaign typography and system for Equinox gyms, with a tongue in cheek line proclaiming that if you ‘make yourself a gift to the world’ it will make the world a better place.

Commissioned by Droga5, New York.

Typography: Sawdust
Photography: Glen Luchford
Film Director: Floria Sigismondi