Project category: Selected Projects

Wordmark

We worked with Creative Director, Vicky Irwin and brand consultancy, Structure to develop a wordmark and social media icons, as part of the team leading the strategic rebrand of Mews – the hospitality system of the future.

Mews is designed to simplify and automate all operations for modern hoteliers and their guests. From the booking engine to check-out, from front desk to revenue management, every process is easier, faster and more connected.

Router

We were invited by Tendril to collaborate with their design team on a new film for AutoStore. Tendril were tasked with creating a film that visually captured AutoStore’s Router and its unique and powerful benefits. Using bright, engineered surfaces and consoles, their intent was to create an intimate and up-close perspective of the brand and user experience.

Our role was to use the pre-existing Router logo and transform it into a three dimensional artistic representation of the technology.

Creative Director: Chris Bahry
Director: Joey Recoskie
Art Director: Evaldas Cesnavicius
Executive Producer: Ivelle Jargalyn
Producer: Leah Wesolowski
Music + SD: Cypher Audio

Film designed, directed and produced by Tendril.

For a full credit list visit tendril.ca

Neuro X — Typeface

Neuro X

Neuro X is a narrow sans serif typeface consisting of three weights with additional rounded versions and matching italics.

It was first drawn as an exploration for a headline font and later expanded on to become a full typeface family. Neuro X explores the extremities of narrow proportions whilst also allowing for eccentric cuts. The typeface has been tightly monospaced and intended for use at larger sizes as a display but can also work at smaller scales for the more courageous among us.

Available now at MyFonts

07.20

Features opener for Future Science, Technology and Culture magazine, WIRED UK.

Fluent UI

Microsoft approached us to create an alternative typographic take on their Fluent UI logotype which uses their brand typeface Segoe. The idea was that our more expressive version would transform to become Segoe in its rested state. We built and modelled type that took the proportions of Segoe and elevated it, making it technical, physical and transformative. This served as the opener for an animated film introducing Fluent UI at the Microsoft Build 2020 conference.

Fluent UI is a collection of UX frameworks — a cross-platform, open-source approach that enables people to contribute and improve on the design-to-code system.

Direction + Animation: Vincent Schwenk & Vitaly Grossmann
Typography: Sawdust
Sound design: Zelig Sound
Art direction: Nando Costa

LOVE

LOVE

A short film about love — its power, tension, beauty, and the destruction caused by its loss. The piece explores the polarity between a strong outer appearance and fragility.

Music: Sawdust

Available | SuperRare

Coronavirus

Cover art for The Hollywood Reporter.

The unprecedented shutdown of movie theaters and entertainment production caused by the COVID-19 pandemic has upended Hollywood and there may never be a return to normal. The article takes an inside look at how the industry prepares to adapt.

Creative Director: Peter Cury

Creators Unite

Adidas invited us to take part in an explorative study utilising their brand mark, brand typefaces and also customised and uniquely made type.

The broad emphasis was on play & disruption, along with everything that goes in between. We were encouraged to manipulate, hack, customise, break, distort and combine to create expressive, playful compositions — this is a selection of our favourites.

Antimatter

Cover art for New Scientist. We’re here because it isn’t. We’re about to find out why.

Art Director: Kathryn Brazier